Mossel Bay Travel Festival

The Mossel Bay Travel Festival is an online and real world celebration of the experience of being in Mossel Bay – for locals and visitors alike.

For info about Mossel Bay, please go to:

Finweek recently voted Mossel Bay the ‘Best place to do business in South Africa

Aims of the Festival

  • To create awareness of Mossel Bay (in its position in the Garden Route and Klein Karoo) as the holiday and business travel destination of choice;
  • To build an on-line community of friends and fans of Mossel Bay;
  • To explore and develop the concept of responsible travel in Mossel Bay;
  • To enjoy the experience of our built and natural environments, and of our people and their cultures;
  • To share Mossel Bay by showcasing the town and the Garden Route and Klein Karoo region both online and in the real world.

Target markets

  • Travellers and potential travellers
  • Local residents
  • The tourism trade – destination marketing organisations, travel agents, tour operators, professional conference organisers, organisers of sports tours.

Acknowledgement: Roni Weiss

The idea for the Mossel Bay Travel Festival was built on the model of the New York Travel Festival, which took place for the first time in April this year. We are in contact with the organiser of the New York Travel Festival, Roni Weiss, who has agreed to an affiliation between the two events. This will give Mossel Bay a direct line into the New York Travel Festival’s social media streams, with obvious benefits.

Mossel Bay Tourism is now working to bring Mr. Weiss to the Western Cape for the Mossel Bay Travel Festival 2013. Mr. Weiss is a blogger who will cover his tour of the province in his blog.


The Mossel Bay Travel Festival will run over three days, each of which will have a specific focus:

  • Day 1: Discussions
    • Tourism Plenary presented by the MEC for Economic Development and Tourism in the Western Cape Province, Alan Winde – live streamed (this will be the first time a Tourism Plenary will be held outside of Cape Town, and the first time a Plenary will be live streamed)
    • Presentations and lectures on travel, tourism marketing, and tourism attractions. Most of these will take place in break-away rooms; they will also be live-streamed, and they’ll be archived on YouTube.
  • Day 2: Exhibitions
    • Desktop exhibitions in the Bartolomeu Dias Museum Complex
    • Exhibitors to include tourist attractions, accommodation providers, and travel industry suppliers. (Each exhibitor will be provided with a table and four chairs, and will also be allowed to erect two pull-up banners, or one banner wall. Exhibitors such as coach companies, vehicle suppliers, and other large equipment suppliers, will be accommodated out-of-doors.)
    • Open to the travel trade until 11:30, and to the public from 12:00 till close.
    • The Museum has agreed to waive entrance fees for the day.
    • Exhibitors will be placed in zones according to sector. The sponsor of each zone will be asked to cover the cost of a tea, coffee, and water station for that zone. Exhibitors and visitors to be served at these stations free of charge.
    • Sectors:
      • Accommodation, sport and attractions – will be housed in the Maritime Museum of Dias Museum Complex
      • Art, culture and environment – in the Shell Museum
      • Emerging products and individuals (tourist guides, etc.) – in the Granary
  • Day 3: Visits
    • Tours and outings to established attractions in the region at discounted prices (established only, since we want to promote what people can do in Mossel Bay
    • Visits to private home ‘Voorkamer Museums’ – where citizens show off their collections or interests (gardens, history, geology, sport, etc.; a ‘Voorkamer’ is a front parlor.)


All events are shared on line through whichever means are practical: live streaming, Google+ Hangouts; blogs; sharing on Facebook, Twitter, Pinterest, etc.


  • Naming rights sponsorship:
    • R 100,000 + catering costs (cocktail party on Day 1; one coffee and tea station on Day 2)
    • Various branding opportunities across all three days of the Festival (posters, banners, name boards on exhibitor’s tables, etc.)
    • Dedicated exhibition area for your product
  • Exhibitor zone sponsorship:
    • R 10,000 + catering costs (coffee station for your zone on Day 2)
    • Limited branding opportunities on Day 2 (name boards on exhibitor’s tables, etc.)
    • Use of one or more exhibition tables for your product


Marcia Holm, Mossel Bay Tourism

Martin Hatchuel, Barefoot Writer

Mossel Bay Tourism

  • Corner Church and Market Streets
    PO Box 1556 Mossel Bay, 6500,
    Western Cape Province, Republic of South Africa

A not-for-profit company largely funded by the Municipality of Mossel Bay.

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